As legal frameworks struggle to keep pace with rapid technological advances and evolving societal norms, the urgency of linking academic research to real-world societal issues has never been greater. The field of law significantly benefits from the critical insights provided by researchers. We caught up with Anselm Küsters, who has just been awarded the Ludwig Erhard Prize for Economics Writing (Ludwig-Erhard-Förderpreis für Wirtschaftspublizistik). We talked to him about the need for experts to amplify their voices, the feedback his articles have generated, and his knack for finding topics that interest both academic and social audiences.